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In the early 90's, we created the "For Goodness Sake" Campaign for Kroger, Atlanta, the Southeast Region
of the largest supermarket in America. We decided that price wars were a losing battle, and that Kroger's greatest advantage was superior quality and service. Our print, TV,
and radio advertising helped to make Kroger, Atlanta the fastest-growing Kroger Market in the country. In 2001, Kroger underwent major changes in their Atlanta Marketing Area. They brought in new management and decided to take Winn-Dixie's position in the market place.

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