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photo of runners for radio spot

photo of kids shoes for radio spot

The biggest competitors of New Balance Stores are department stores that sell New Balance Shoes, sometimes at lower prices. When it comes to selection and proper fit, however, New Balance Stores are far superior. Our task was to create a "Back To School" campaign that would convince consumers to purchase their child's (and their own) athletic footwear at New Balance Stores.Our creative succeeded in getting the message out about why shopping at New Balance stores is better than shopping at a mall.

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